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Sabtu, 07 Juli 2012

Assure / ensure / insure


Assure is a verb meaning ‘to promise or convince’.
            The doctor assured me it was a serious illness.
            “this isn’t my writing,” he assured her.

Ensure is a verb meaning ‘to protect’, to guarantee or to make sure’.
            Life jackets should be kept in boats to ensure the safety of passengers.

Insure is a verb meaning ‘to promise to replace something or the value of something if it is lost’.
            The home owners had to insure their house for fire damage.
(Note : in the USA, the word ensure is used to mean insure.)
            The home owners had to ensure their house for fire damage.

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